Wurreker Strategy logo design by Alex Verdugo & Thomas Ray Ahwang.
Holmesglen logo belongs to Holmesglen Institute of TAFE located in Melbourne, Australia.
The Logo
The Wurreker Strategy logo design consists of a representation of educational stepping stones, which form a pathway to the future according to Thomas Ray Ahwang. These are flanked by leaves, which contain and guide the journey, representing the support Holmesglen provides to help Indigenous students achieve their goals. As the stones in the logo move in perspective, an educational journey evolves as time unfolds.
Original line work by Thomas Ray Ahwang.
Thomas grew up in the Eastern Islands of the Torres straits. His work is an expression of his interpretation of the collision between Indigenous and non-Indigenous cultures.
Original Colour Proposal by Alex Verdugo.
Thomas collaborated with me in this process. I designed the colours and wordmark to make it a logo that will identify the program at Holmesglen and that will help indigenous students feel identified. These colours are evocative of traditional indigenous designs in Australia and also connect with the traditional colours of my homeland's indigenous people. In this way, the process of creating the logo has merged cultural connections and collaborations between our two cultures.
Final Logo.
Stationery & Identity
References & Info:
http://www.holmesglen.edu.au/students/student_services/indigenous_education
http://www.vaeai.org.au/education/dsp-default.cfm?loadref=130
https://www.afmelbourne.com.au/culture-and-events/exhibitions/2015-yulenj-aboriginal-art-exhibition/
https://news.aboriginalartdirectory.com/2009/11/thomas-ray-ahwang.php
http://www.pandanusaboriginalart.com/brand/thomas-ahwang/
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